Monetization
Three ways to make your publications pay
Direct-booked ads at your own CPM. Qualified leads piped to your CRM. Gated content that converts readers into buyers. One platform, three revenue models.
Pick the model that fits your publishing business
Or run all three at once — they don't conflict, and the data is tracked separately.
Which model fits your publishing business?
| Ad monetization | Lead generation | Reader access | |
|---|---|---|---|
| Primary revenue goal | Sell ad space to advertisers | Build a qualified prospect pipeline | Monetise content directly with readers |
| Payer | Advertisers (B2B) | Your sales team closes leads | Subscribers / readers (B2C) |
| ZenFlip handles | Slot creation, viewability, billing, audit | Form, gate, capture, Zapier webhook | Password gate, email capture, analytics |
| You handle | Advertiser relationships + creatives | Sales follow-up and CRM qualification | Subscription or access pricing externally |
| Required plan | Business ($39/mo annual) | Business ($39/mo annual) | Creator ($15/mo annual) |
| Revenue share | None — keep 100% | None — keep 100% | None — keep 100% |
Transparent pricing for every model
All three monetization models are available on Business+ plans. Visit the pricing page for the full breakdown of what’s included at each tier — including any applicable fees for ad revenue processing and lead capture.
Frequently asked questions
How does ZenFlip pricing work for monetization features?
Monetization features are available on Business+ plans. See the pricing page for the full breakdown of what is included at each tier — including any applicable fees for ad revenue processing and lead capture.
Can I use more than one monetization model at the same time?
Yes. For example, a magazine publisher might run direct-booked ads across all pages, use a lead form to gate a premium supplement, and password-protect an archive section for paying subscribers. All three models run independently and their data is tracked separately in the dashboard.
Can I sell publications directly — like a one-time purchase?
ZenFlip does not have a built-in payment processor. The reader-access model uses password protection or email gating. If you want to sell access, the typical approach is: set up a payment page on Stripe, Gumroad, or your existing e-commerce tool, and deliver the ZenFlip password to buyers after purchase. Zapier webhooks make this automation straightforward to configure.
What's the minimum plan to start monetizing?
Password protection and email gating (reader-access model) are available on Creator ($15/month annual). The full lead capture form with Zapier webhooks and the full ad stack — direct-booked slots, MRC viewability, advertiser portal, revenue ledger — require the Business plan ($39/month annual).
How do I connect lead captures to my CRM?
Business plans include Zapier webhooks. When a reader submits the lead form, ZenFlip fires a webhook that Zapier picks up and routes to whichever CRM or marketing tool you use — HubSpot, Salesforce, Mailchimp, ActiveCampaign, Pipedrive, or any of the 5,000+ apps in the Zapier ecosystem. Enterprise plans can also receive webhook events directly without Zapier.
Can I see analytics for gated versus non-gated content engagement?
Yes. The analytics dashboard shows views, read depth, and time-on-page for the whole publication — including the free preview pages before the gate. You can see at which page readers hit the gate and what percentage convert. This data helps you optimise where to place the gate for maximum conversion.
Are there any limits on how many leads I can capture?
No. There are no lead capture limits on Business plans. All captured leads are stored in your ZenFlip dashboard and exported to your CRM via Zapier. Enterprise plans include direct API access for real-time lead streaming.
Start turning readers into revenue
Upload a PDF. Draw an ad slot, add a lead form, or password-gate the premium edition. Business plan — start free with 5 publications, no credit card required.