Understanding Your Analytics

ZenFlip's analytics dashboard gives you clear insight into how readers interact with your flipbooks. This guide explains the dashboard layout and what each metric means.

Accessing Analytics

There are two ways to view analytics:

1. Global analytics - Click Analytics in the top navigation to see aggregated data across all your publications

2. Per-publication analytics - Open a specific publication and click the Analytics tab to see data for that flipbook only

Dashboard Overview

The analytics dashboard is organized into several sections, each providing a different lens on your publication performance.

Summary Cards

At the top of the dashboard, you'll see high-level summary cards showing your key metrics at a glance:

• Total Page Views - The total number of page views across all publications (or for the selected publication)

• Unique Viewers - The number of distinct individuals who viewed your flipbooks, based on browser sessions

• Average Read Time - The average amount of time readers spend with your flipbook open and active

• Total Publications - The number of published flipbooks (global view only)

Each card shows the current period's value along with a comparison to the previous period (e.g., "up 12% from last month").

Date Range Selector

Use the date range picker at the top of the dashboard to filter analytics to a specific time period:

• Last 7 days - Recent activity snapshot

• Last 30 days - Monthly overview (default)

• Last 90 days - Quarterly trends

• Custom range - Pick specific start and end dates

All charts and metrics update immediately when you change the date range.

Key Metrics Explained

Page Views

A page view is counted each time a reader navigates to a page in your flipbook. If a reader flips to page 5, that's one page view for page 5. If they flip back to page 3, that's another page view for page 3.

Page views help you understand the total volume of engagement with your content.

Unique Viewers

Unique viewers represent individual people (technically, unique browser sessions) who opened your flipbook. If the same person visits your flipbook three times in a week, that counts as one unique viewer but multiple page views.

This metric helps you understand the actual size of your audience versus repeat visits.

Average Read Time

Average read time measures how long readers actively engage with your flipbook per session. ZenFlip tracks active reading time - the clock pauses when the reader switches to another tab or the browser is minimized.

A higher average read time generally indicates that readers find your content engaging and are reading through it rather than bouncing quickly.

Page Heatmap

The page heatmap shows which pages in your flipbook get the most attention. Pages are color-coded from cool (blue - fewer views) to hot (red - most views). This visualization quickly reveals:

• Which pages attract the most readers

• Where readers tend to drop off

• Whether readers are reaching the end of your publication

See Tracking Reader Engagement for a deeper dive on heatmaps.

Charts and Visualizations

Views Over Time

A line chart showing daily page views and unique viewers over your selected date range. Use this to spot trends, identify spikes (perhaps from a social media share or email campaign), and understand your baseline readership.

Device Breakdown

A pie chart showing the split between desktop, mobile, and tablet readers. This helps you optimize your content - if most readers are on mobile, ensure your PDF layouts work well on smaller screens.

Geographic Distribution

A map and table showing where your readers are located (by country and city). This is especially useful for businesses targeting specific markets or tracking the reach of a campaign.

Analytics Availability by Plan

Related Guides

• Tracking Reader Engagement - Deep dive into heatmaps, devices, and geography

• Exporting Analytics Data - Download your data as CSV

• Plans & Pricing - See what analytics features are included in each plan